Choose a dead brand and redesign its brand identity to fit a future vision. Through research, identify the company’s soul and ensure that it transitions into the businesses re-brand.
I chose Kodak for this project. Kodak used to make cameras and films, and now with my rebranding, it is broadening the mission to provide creative professionals with many new ways to store, process and share images and videos as memories, information, portfolio and entertainment anywhere anytime. The new Kodak offers an engaging social networking platform, large-capacity storage solutions and a set of professional creative applications. Kodak is always here to empower the creative community, help creative professionals to share and push their ideas forward.
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